The Purple Cow- Branding Excellence

Stand Out, and Speak to your Consumer Base!

Standing out in a crowded field can always be tough. However the Purple Cow theory of branding and marketing, coined by Seth Godin, has been proven time and time again to lead to the success of value creation, building brand equity and catching the attention of future customers.

The concept is simple: imagine driving through a country road with loads of brown cows that are roaming freely in a pasture, they might be interesting if you are from the city, but they become boring quickly. But imagine if you saw a purple cow? It would be remarkable, unforgettable and you' would likely share this experience with everyone you met. In order to be successful in branding all small businesses must strive to become purple cows.

Today traditional marketing has died. We live in a third era of marketing where folks are tired of being marketed to through social, web, and by phone. They want to follow a story in a para-social way, validate success through word of mouth, and execute when the time is right or the product/service is desired. Marketing is multi-layered and funneled.

The top three things to remember when marketing is to be remarkable, unforgettable, and excellent. To continue the conversation and to learn more about our marketing expertise click here to schedule a consultation.