How Inclusive Entrepreneurship Drives Innovation.

Stand out and Stand Up.

Starting my first business at 18 years old was not on my bingo card. Being a young founder already came with challenges. Entering into the automotive industry which had been historically exclusive of women, LGBTQ+ people, and marginalized groups presented a challenge that I found opportunity through. Dismantling toxic car culture opened up a massive opportunity gap that my competitors had overlooked. My competitions unconscious-biases had become their weakness and I was ready to pounce on it.

The first step to overcoming my age gap and lack of experience was not to run from it or over-sell. It was to lean into it and adjust my pricing to allow for a lower barrier to entry for new customers to give me a chance. Most people I figured could rationalize losing $50 if they were dissatisfied with the outcome so I met the market where they were. I over-delivered, took small losses and met every customer on time and with a smile. After my first successful fall season, I eventually decided to raise my prices to match the reputation I was building.

It was after this initial discover period I realized the bulk of my customers were women. in fact 76% of my customers were women ages 30-54. After breaking down a cost barrier I branded my business to be the “kid next door” service that provides excellent service with a mission in mind. This niche allowed for previously excluded groups to identify with the brand, and mission on a more personal level, thus breaking through to an untapped market.

To learn more about my story book a consult with me today.